Course Methodology

The course is designed to be interactive and participatory, and includes various learning tools to enable the participants to function effectively and efficiently in a multilateral environment. The course is  built on four learning pillars: concept learning (lectures and presentations), role playing (group exercises), experience sharing (roundtable discussions) and exposure to real world problems and solutions.

Course Objectives

By the end of the course, participants will be able to:

• List and define PR concepts and differentiate between PR and advertising
• Create and implement a PR plan
• List contributions of PR campaigns to strategic management
• Manage a crisis using PR
• Explain the importance of organizational and corporate image
• Measure PR effectiveness

Target Audience

PR officers and any other key personnel involved in creating and enhancing a positive image for their organization.

Target Competencies

• Planning and organizing
• Leading and directing
• Analyzing and evaluating
• Inspiring and building rapport
• Communication skills