Course Methodology

The course involves a variety of case studies and exercises to develop the skills needed to become a successful business development professional. Group presentations and self-assessment tools are also available for the same purpose.

Course Objectives

By the end of the course, participants will be able to:

• Define the main functions and best practices in Business Development (BD)
• Recognize the importance of business planning to match the ever-changing market and customer requirements
• Use negotiation skills to produce clear sales and marketing differentiators to neutralize competition 
• Build and lead a high-performing business development team to seize business opportunities effectively 
• Write winning proposals to leverage business growth and optimize sales results 

Target Audience

The course is ideal for sales reps, sales supervisors and managers, and account managers who would like to develop themselves professionally by seizing business opportunities and using them to improve personal management and showcase skills. The course also targets commercial professionals aspiring to consider every potential client as a challenge that will help their performance and careers.

Target Competencies

• Account qualification
• Customer relationship management
• Sales negotiation
• Business planning
• Lead generation
• Writing business proposals
• Team building
• Leadership best practices 

Note

This course is also endorsed by the Institute of Sales Management (ISM).