Course Methodology

In addition to the classical concepts the course offers, the 'Certified Marketing Professional' course employs a wide array of case studies, templates, and Excel sheets to help participants acquire the right marketing competencies and apply them in a seamless and professional manner.

Course Objectives

By the end of the course, participants will be able to:

• Define the marketing framework of a business organization
• Conduct marketing audits and analysis to better examine the micro and macro environments
• Combine best practices, tools and models to implement an effective marketing and sales management system
• Develop strategies, initiatives and programs to build and sustain a competitive market advantage
• Apply planning and the execution of advanced marketing strategies to enhance organizational results

Target Audience

The training course will be of interest to a wide range of marketing, PR, communications, sales and operations professionals. It is of special value to marketing managers in firms, businesses, organizations and institutions of all sizes and in all sectors.

Target Competencies

• Marketing planning
• Marketing audits
• Macro and micro environments analysis
• Marketing communications
• Marketing research

Note

This course is also endorsed by the Institute of Sales Management (ISM).