Course Methodology

This is a highly interactive course that focuses on the application of each strategic framework to a different business case study. The techniques used in this course include team exercises, group discussions, videos and group presentations. In addition, this course offers participants the opportunity to demonstrate what they have learned by passing an exam that will earn them the ‘Meirc Professional Certification’ (MPC).

Course Objectives

By the end of the course, participants will be able to:

• Apply essential strategic thinking and planning tools and techniques
• Employ models and frameworks to strategically analyze the internal and external environment of an organization
• Plan future strategic moves based on industry characteristics
• Identify and build organizational competencies, capabilities and a competitive position
• Define a corporate culture that promotes good strategy execution

Target Audience

All levels of managers and company personnel who are involved in charting and supporting the execution of the company plans to achieve its strategic goals and objectives.

Target Competencies

• Strategic thinking
• Strategic planning
• Strategic analysis
• Competitive analysis
• Trend analysis
• Driving customer value
• Analytical thinking