Course Methodology

This course is highly interactive. From the onset, participants find themselves engaged in identifying business initiatives or opportunities within their company or on their own. Subsequently, they embark on developing the required business plan. The course follows a workshop approach where teams are formed, roles are defined and every team member contributes to the development of the business plan. Participants get the opportunity to work with different types of business analysis tools to evaluate and decide the direction of their ideas or initiatives. In addition, teams will present their work to the other teams in the class and they will end up with a complete business plan which they may share with their colleagues and superiors at work if they choose to.

Course Objectives

By the end of the course, participants will be able to:

• Explain the importance of a well thought-out business plan for the success of the organization
• Describe the structure of a business plan and how it caters to market and organizational needs
• Apply the business plan development process to create a well-structured, convincing business plan covering all vital elements
• Develop a business plan that includes a detailed, practical and effective implementation strategy
• Evaluate the progress of the implementation of the business plan and take necessary corrective steps

Target Audience

Department heads, senior managers, managers and supervisors, project managers, team leaders, sales managers, marketing managers, entrepreneurs and others who would like to develop their business planning skills.

Target Competencies

• Creative thinking and business planning
• Collaboration and teamwork
• Market and situation analysis
• Financial analysis, forecasting, and break-even analysis
• Resource scheduling and budgeting
• Communicating and presenting